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Embedded Sustainability
Embedded sustainability is the incorporation of environmental, health and social value into the life cycle of a product or service with no trade-off in price or quality (i.e. with no social or green premium.)
The premise is that:
Three interdependent trends -declining resources, radical transparency and rising expectations - have transformed the external competitive environment
These market forces are driving companies to integrate sustainability in their business strategy by internalizing what were previously externalities along the life cycle value chain
Successful implementation of embedded sustainability leads to creation of sustainable value, which requires a new set of management competencies and processes


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